Food Systems should not be so 'optimized'. (Did your grandma 'optimize' her cooking?) Busy shoppers are more likely to shop local if they know specific availability in advance.

The best thinkers and most wonderfully curious people look at problems and immediately look for the things that make it complicated.

To make sense of life, separate your process from your results, and evaluate them separately.

Not everything needs to require an app download.

Advertising should always be consensual - not just when it's in your email.