AI is powerful. Power without judgment is expensive chaos.
I help companies bring a human sense of taste back to the center of their AI strategy. Then, I connect them with people who build it right.
Corporate AI Strategy has a problem. The people directing it have been trained to optimize spreadsheets, not to notice what matters.
They don't have good taste. A sense of taste is rooted in the accumulated wisdom of a life: relationships, failures, convictions, and the beautiful complexity of a human brain that senses things intuitively before it can explain them. It's what tells you this feels wrong (before the data catches up).
AI can't have that. Increasingly, neither do the companies deploying it, because they've promoted people who've never been asked to trust anything but metrics.
I work with leaders who sense that something's missing. Who want AI that actually serves humans, not just impresses stakeholders.
What I offer